CLIENT
NRMA
AGENCY
Whybin/TBWA
CREATIVE PRODUCTION HOUSE
Alfred
BRIEF
Big Kahuna were challenged with 3 tasks:
1) Provide hardware to emote physical responses in a car crash simulator (using Oculus Rift technology)
2) Perform full depth dissection of a new car diagonally at two locations so as to allow close inspection/visibility of various safety features of a 5 star ANCAP rated vehicle (Peugeot 508)
[Special instruction: Don’t $%@* it up!!]
3) Re-Create the damage effect of hail stones which impact of car body panels in a side show alley type experience