CLIENT
Giant 10m Cadbury Favourites Box
AGENCY
Traffik
BRIEF
Big Kahuna Imagineering’s brief was to design, build and execute a giant, Cadbury Favourites box at scale as the feature asset of an activation whereby the 10-metre box will be part of a skill-tester game at the “Pick Your Favourite Cadbury Favourites” event, to be held in Sydney. Hosted by Grant Denyer, the competition involved a Cadbury Favourites customer try to pick a $1m prize from the box of 100 pieces. An amazing stunt if ever there was one!