Client: Hewlett-Packard
Agency: Convert
Brief: 615 point of sale units to showcase HP’s latest breakthrough in technology, HP ePrint
One of Big Kahuna’s newest relationships in the brand identity realm is our collaboration with specialist retail-advertising agency, Convert. Late last year, the Big Kahuna team was keeping busy designing and building 615 point of sale displays for the world’s largest IT company, Hewlett-Packard.
Launching the latest development in the web-print revolution, Hewlett-Packard has developed a range of printers they’re calling HP ePrint that allows users to print from anywhere, anytime with any Internet-connected device. No cables, drivers or close proximity required.
To champion this fantastic breakthrough in technology, Convert asked BKI to custom-design and build the interactive display cabinets for its client, HP. The concept evolved through a number of phases as we sought the best balance of style, function and cost, but the final product is a stunning success. Engaging and eye-catching, keep a look out in your local HP retailers for our chic POS units because all 615 of them are popping up throughout Australia and New Zealand!